CARLOS G PEREZ

I’m a brand and visual designer, and for six years I’ve been the lead creative and in-house designer at Fluence, the global leader in cannabis lighting. I started in print, which still shapes how I think about craft and production. At Fluence, I design and direct everything the brand puts in front of people: digital campaigns, trade show booths, facility branding, technical documentation, and even 3D product films. I also have produced all of the company’s product renders since I started. I've learned that good design isn't just about making things look good—it solves problems and simplifies complexity.