MJBizCon 2024 Booth
Creative direction and graphics for Fluence's booth at MJBizCon in Las Vegas, reused for the 2025 show.
Creative direction, Design execution
2024 (reused 2025)
Fluence
Adobe CC
2025
booth reused
30+
hot leads each year
3
products, 3 levels of reveal
CHALLENGE
The booth had to draw people in to see three new products: one on the floor, one shown only in the meeting room, and one teased in a lit box reading "coming soon." It also needed to bring in partners and customers, host a happy hour, and stand out among more than 1,000 exhibitors.
APPROACH
Working from Haute's initial structure, my team and I steered the final direction. The walls carried the full Fluence brand: the cell texture and leafy swoop shapes, with cannabis photography, facility shots, and testimonials from three customers featured in that year's spotlights. The messaging was built into the graphics.
OUTCOME
The booth was well received, generated 30+ hot leads at both the 2024 and 2025 shows, and was brought back for a second year.
GALLERY
VIDEO
https://youtu.be/5ivVyP1ZJjs
Carlos Perez — Brand & Design.