Fluence Cannabis Science Center
Identity, wall graphics, signage, and wayfinding for Fluence's research facility inside Texas Original's site in Bastrop, Texas.
Creative direction, Design execution
2024 to 2025
Fluence
Adobe CC
7
experimental growth chambers
3
flowering rooms
2024 to 25
concept to installation
CHALLENGE
Fluence invites customers and partners to tour the Cannabis Science Center and see its latest research and products firsthand. Inside a partner's working grow facility, the space needed to feel unmistakably Fluence and make the science visible.
APPROACH
I translated Fluence's design system, including the brand orange and the cell pattern rooted in plant biology and science, into physical space. I designed the Science Center logo lockup, the wall graphics, the orange door treatments, and the signage and wayfinding that guide visitors room to room. Room names came from the facility's head scientist.
OUTCOME
A working research facility that doubles as a brand experience for the customers and partners who tour it, with the one-pager extending the same system into print.
GALLERY
VIDEO
https://youtube.com/shorts/mnHflwqWo1A?feature=share
Carlos Perez — Brand & Design.