PhotoX Advanced Sciences
Brand identity and event system for PhotoX Advanced Sciences' two annual events.
Creative direction, Design execution
2024 to 2025
Fluence
Adobe CC, Wix Studio
2
annual events
4
formats, one system
8
speakers each year
CHALLENGE
PhotoX rebranded to PhotoX AS (Advanced Sciences), which called for a new logo and a fresh look across all event collateral. The mandate: stay recognizably a Fluence event, but with its own design system.
APPROACH
The X in the logo is formed by crossing light rays, a nod to exploring the interaction between light and life, one of Fluence's core tenets. Those rays became a larger graphic element, and wherever they cross cannabis imagery, an overlay makes that part of the plant appear lit. Color kept the Fluence tie: brand orange with a subtle gradient in 2024, brand blue with the same gradient in 2025.
OUTCOME
One identity carried across print, digital, signage, and presentations, distinct enough to stand on its own and clearly part of the Fluence family. The system held up across two events and two colorways without losing its character.
GALLERY
VIDEO
https://youtu.be/vrmpacSjT1Y
Carlos Perez — Brand & Design.